Chief Marketing Officer
From the out-of-town tryout to a Broadway debut to national tours and international productions, a through-line strategy and direction is necessary to ensure success along each stage of a production's life.
A Chief Marketing Officer who works on behalf of the producing team brings expertise while serving as an independent resource with the aim to maximize outreach and reduce running costs.
Analyzing media buys, looking at purchasing trends, maximizing web presence, aligning relevant partnerships, instituting brand strategy, and spearheading audience development are necessary to a long and healthy run. Hiring Tate Theatrics as CMO provides such marketing know-how and with it a producer's mindset.